Hosanna Rae - The Landing

ABOUT

The Landing is a Non-Profit organization that serves survivors of human trafficking and sexual exploitation. I defined The Landing's message and implemented The Landing branding across all media platforms in order to connect with their donors, volunteers, and church partners.

SOCIAL MEDIA & CAMPAIGN MANAGEMENT STRATEGY:

At The Landing, my primary goal was to foster a strong digital community centered around storytelling and genuine connections. To do this, I developed a strategy that highlighted the organization's mission by featuring real stories of impact, focusing on volunteers, donors, and survivors. I leveraged member-centered content to build authenticity and trust.

A key element of this strategy involved creating content that encouraged community involvement and raised awareness about The Landing’s mission. I designed and executed email campaigns, social media posts, and updates that consistently aligned with the brand’s voice and values. By engaging with volunteers and donors on a personal level, I nurtured relationships that contributed to a growing and engaged online community. I also prioritized consistent social listening and rapid response times to ensure a safe and welcoming space for our followers.

RESULTS:

The strategic approach significantly increased The Landing’s digital presence. I achieved a 35% email open rate and a 12% social media engagement rate—well above industry averages. The community-focused content led to a notable increase in volunteer sign-ups and donations, driving further support for the nonprofit’s mission.

This strategy not only amplified The Landing’s brand awareness but also deepened connections with its audience, contributing to long-term engagement and support.

Visual Content Development: VIDEO